Market & Competitive Research
A great strategy is only as good as it's intel. Strategy Scout helps inform your plan through competitive and market assessments. Better understand your audience through surveys, focus groups and additional third-party data. Illuminate a path forward for campaigns, new product introductions or brand launches.
Strategy Development
Utilizing research, Strategy Scout works with clients to develop a detailed marketing plan, including target audiences, personas, media plans (digital and traditional) and recommended tactics to go to market. Built with performance in mind, the plan will include measurable goals and key performance indicators.
The Strategy Scout
Matt Whitman has spent the past 17 years of his career helping businesses in a variety of industries better understand their competitive and market landscape to build and execute effective marketing strategies.
Think of him a guide to navigate businesses to marketing performance. His skills are uniquely positioned to understand market research and analytics in order to develop marketing strategies and disruptive creative campaigns.
